- A CHERISH Digital Economy Research Centre EventSpeaker
Dr David SiegelSpeaker's Biography From: June 13, 2018, 8 a.m.
It is a rare product team that doesn't see itself as user centered. But often the results don't look that way. Blaming decision-makers who "don't get it," development processes that don't allow for it, or "inmates running the asylum," does not help researchers become more influential and useful. To be effective, researchers need to understand their audience, just like their audience needs to understand their users and customers. This talk will help both researchers and product leadership understand common dilemmas that arise at key points in the development process that can compromise user-centeredness, and recognize opportunities for research to become a stronger and more valuable partner in product development.
Contact: Julia Harrison (Email: email@example.com)