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Register at: https://www.eventbrite.co.uk/e/understanding-the-dynamics-of-the-product-life-cycle-tickets-46520364663
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A CHERISH Digital Economy Research Centre Event
Dr David Siegel
Speaker's BiographyI transitioned into UX from a career as a clinical psychologist bringing skills that have served me well, in research design and statistics, neuro-psychology, perception and cognition, as well as skills in talking with people in depth about absolutely anything.
For most of my career in UX, I have worked as a consultant, carrying out projects for companies like Hewlett Packard, Microsoft, eBay, SAP, Medtronic, Toyota, and many others. These have covered the gamut from tactical usability work to helping set the direction for entire families of products, and transforming companies’ product development practices. Intentionally remaining a generalist has resulted in my having experience in a wide variety of technical domains, and in settings ranging from thatched-roof cottages in India, to the accounting departments of Chinese banks, to surgery suites.
I recently took a break from consulting to spend 4 years at Google, as a member of a UX team focused on Google’s internal systems for sales, marketing, and support. For much of that time, I was Lead Researcher for the company’s internal CRM, an extremely powerful system supporting Google’s world-wide sales force. As an interviewer for 80-100 UX candidates at Google, I developed a sense of the gap between academic preparation and work in industry. The opportunity to share these insights is one of the things that makes coming to Swansea University exciting for me.
I have also been active in teaching and publishing, much of which has focused on contextual field research, international research, and the challenges facing UX in the world of product development. Over the years, I have increasingly functioned as a mentor and coach, helping UXer’s be more effective in their organizations.
Some of my specific areas of interest include:
• Practice of UX Research in the World of Product Development
• Design thinking versus Design Thinking, and the role of Conceptual Design
• Conducting and analyzing qualitative research rigorously and impactfuly
• Demystifying (and de-throning) Quantitative User Research Methods, from Basic to Advanced
• UX aspects of AI
To: 15 Jun 2018, 1:30 p.m.
Location: Science Central, Wallace Building, Park Campus
Working as a professional UX researcher in industry requires adapting methodology to fit within product development processes, getting buy in, and establishing collaborative relationships. There can be a fine line between adaptation and compromising away core aspects of research quality. This talk will examine pressures in the product development process. It will also point out some research practices that have become the norm as the field has matured and been integrated in industry can undermine professionalism and quality.
This talk is targeted at academics and students (undergraduate and postgraduate)
Contact: Julia Harrison (Email: j.f.harrison@swansea.ac.uk)
Website: http://www.swansea.ac.uk/science/computationalfoundry/events/computationalfoundryresidency/
Event created by: j.f.harrison